Thomas Cook has now started to utilize the abilities of Celebs. By using them in the same way as every other business on the planet would, by turning them into Advert monkeys. However Thomas Cook has been a little different in the way they have done this. This tour operator has been largely dedicated to its UK customers, so used a celebrity loved by all in the UK. If someone were to ask anyone who Jamie Redknapp was they would probably know straight away. His Wife Louise is now on a judging panel for a dance contest, viewed by millions. These two are known very well by the UK!
Why is this advert such a success. These two celebrities are easy for the public to relate too. They embark on a holiday with Thomas Cook and are seen relaxing on the beach, going for a meal, nothing to fancy. Many people will see these celebrities travelling here, and think that for a week or so they could also live like a celebrity. With the five million pounds they got from this advert do you think that the Redknapp’s would be staying in the cheaper resorts they advertise.
Since they have been in the Nintendo Wii adverts they are loved by the whole public. This couple have worked well together, and do very well together. Thomas Cook is the longest running Tour Operator in the UK, so they are a very respected and trusted Tour Operator. This also very successful business seems to have captured a perfect partnership with the Redknapp’s.
However, why not take a different view on this. Now really do we expect to see celebrities in the same buildings as us more common people, no we don’t. Surely these two are lying to us about the hotel they are really staying at? Somehow I do not think that this holiday is going to be all that great.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!